There are many questions like ‘Are Keywords Important to SEO’ asked every day on the search engines.
The simple answer to that is yes! Keywords are important to SEO.
To help explain this in better detail, I have searched for questions relating to this subject and there appears to be quite a few.
Outlined below are all the questions I found and hopefully I will give you better insight with the answers I supply.
#1 Are Keywords Important to SEO
Anything you type into a search bar of a Search Engine is a keyword. What you type and search for ultimately shows a list of results on lets say Google.
So if you’re writing a blog post, I’m guessing you are writing it with the intent of capturing the audience that are searching it.
Take for example the title of this post – if I titled it ‘Keywords for SEO‘ I would find that it is high competition for this phrase at around 250 competing posts on Google, with fairly low keyword quality, with around a 75% chance of ranking page 1 on Google.
By naming my title ‘Are Keywords Important to SEO‘ I now have low competition at 18, good Keyword quality and a 95% chance of ranking on page 1 of Google.
The answer to this question would most definitely be yes, keywords are important to SEO – as long as you are researching them.
#2 Where to Find Keywords for SEO
There are a few great keyword tools out there. I have a few personal preferences because I do like to do my research, and they are:
- Keywords Everywhere – this is a great Chrome Extension that I use and it’s completely free. You can read all about it in my post on keyword research.
- Ubersuggest – Another great keyword research tool by an amazing guy called Neil Patel. If you haven’t seen his content then you definitely should, and you can do that here Neil Patel
- Jaaxy – Another great tool with competition and page 1 ranking chance at a glance. Read my review here
- Answer the Public – Another fantastic tool. Put in a keyword and it will throw out a ton of ideas from questions asked in the search engines. It’s free for 5 searches a day – if you want more it’s a paid subscription.
Top Tip: I use Answer the public with the Keywords Everywhere Chrome extension. It will show you monthly searches and competition by doing this.
This is just a tiny snippet to show you the power of both tools together.
#3 Can Keywords be Two Words
Yes they can is the basic answer. However, there is some caution to this!
As there is a lot of competition for most niches it could be very difficult to rank for such a short term.
If I searched the term ‘lose belly fat‘
Traffic is estimated at 6.5k per month if you rank page 1 on Google. However, the competition (QSR) is at 153 which means this is the number of competitors you are up against. Keyword Quality is ‘Normal’ and you have about a 70% chance of ranking on page 1 if your content is great.
Let’s look at it a different way ‘Fastest ways to lose belly fat‘
Can you see the difference straight away?
Still great traffic at 5.5k per month if you rank page 1. But look at the competition – 37 competitors, the keyword quality is great and you have an 85% chance of ranking page 1.
I know which one I prefer don’t you?
I know I used 3 words for the first example but I just wanted to get the message across.
You can use two keywords but why struggle with high competition when you can make your life easier with long tail keywords.
#4 Where to Add Keywords for SEO
There a general thought about keywords within your post. Write naturally and make your content valuable to the reader.
Don’t spam your post to death with keywords to the point it doesn’t make sense, just because you were trying to cram the keywords in.
You can read my post on SEO For Beginners which outlines the best methods. But here are a few areas within your post.
In your Post Title
Put them here but it needs to make sense. No point is putting something like ‘SEO Blog Beginner’. It needs to be more like ‘SEO for Beginners’.
In your Meta Description
The Meta Description is a short description of your post and you should try to include your keywords within it. Remember, it also needs to make sense.
Within Your Post
As a rule of thumb, I try to use my keyword phrase within the first paragraph or two. Then try to add within each of the sections of the blog if it makes sense to do it. Then again within the final two paragraphs if I can.
Use H2 Headers
For each new section of your post use H2 headers. When google crawls your site it first looks for your H1 Header which is always your post title, then it moves onto H2 headers followed by H3.
It’s worth trying to put some keywords in these headers, again, as long as they make sense.
If you look at the H2 Headers within this post you will see that they are all questions. When I did my keyword research I looked for what questions were being asked on Google.
Guess what! They all have monthly traffic and the competition is super low. I also know that my H2 Headers are going to be crawled so I hope to rank for these terms.
Give Images a Title and Alt Text
Once again, when Google crawls your site it won’t know what your images are if you don’t name them. Its good practice to name them all.
Interlink your Site Content
Why? Because it’s good for SEO and Google likes it.
It’s also a great way to promote your other posts. You might have noticed I have linked a few in this post.
#5 What Keywords are Trending
I’m not really sure what keywords would trend particularly. I’m sure there are loads but I’m also sure the competition would be crazy.
Personally I stick with what I call my ‘Trigger Words’. These are my go to words when I’m looking for great low competition keywords. You can read my Trigger Words Post here.
I will use words like Beginner, Afford, Lower, Create, Learn, Cheap.
Put these in as a single search term in your favourite keyword tool and see what results come up. You will be shocked at some of the results. Here’s one:
As you can see, just using the simple word AFFORD, I found a whole niche on Trendy Plus Size Clothing with hardly any competition and a 90%+ chance of ranking on page 1.
They aren’t trendy words, but they do help you find the best niches and blog ideas in my opinion. You just need to find them.
So are Keywords Important for SEO
In my opinion yes of course. It’s not the be all and end all as there are so many other factors to SEO. But Keywords do have a part to play.
I hope this post has offered you some insight into the keyword subject and that you can go away and implement some of the ideas onto your blog.
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Once again, I hope you enjoyed the post.
As always, please feel free to drop a comment or ask a question below and I will get back to you as soon as I can.
All the best,