There are many fantastic Keyword research tools out there and all worth checking out. But did you know that Google has a set of tools that can be used to help you find keywords on Google itself?
Well, there is and quite frankly they are great. Super useful and above all accurate – because Google is telling you about it’s own searched keywords.
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Today I’m going to walk you though some of the great resources that Google has to offer and help you find great keywords that will be there for you to use for months to come.
Quick Table of Contents
Google Auto Complete
The most basic of all the search methods. You probably see this every day and don’t even notice that it is giving you suggestions all of the time.
Let’s pick a random Niche – I try to do this on my posts so I can show you that you can find information for anything, no matter how obscure.
I’m going to go for ‘Pop Up Tent’ in the camping Niche. No particular reason, it was just the first thing that came into my head.
So, in the search bar of Google, type in ‘Pop Up Tent’
Now, after the word tent, start putting in the letters of the Alphabet – a, b, c etc.
The cool thing here is that Google is starting to make suggestions based on what people have historically searched for. As you can see below, a lot of ideas are appearing with this method.
By just using the letters A & F as an example, the auto complete function has come up with a number of suggestions that can be investigated in greater detail.
Pop up tent for dogs is a search term used by 720 people a month on average. There is very little competition for this search term so you could quite easily write a post with a review of the ‘Top 10 Pop Up Tents for Dogs’ with Affiliate Links added.
Or how about a review on the ‘Best Pop Up Tents for Festivals’ – again, very low competition but enough searches.
Try the method, run through the alphabet and write a post for all the great search terms that you find. It won’t be long before you are generating good traffic to your website and the competition will be low.
People Also Ask
Yes, believe it or not, when you do your Google searches there is a section called People also ask.
Have you seen this before? If not, then do a search now and scroll do the page a little.
You will find an area that has a few questions in it:
These questions within the block are genuine questions that people have asked that relates to your current search term.
It gets better than this though. At the moment there are only 4 questions in the block.
Click on the down arrow next to one of the questions and Google will add additional questions to the list related to the question you just clicked against.
Keep clicking on the down arrows next to all of the questions and before long you will have a large list of common questions asked by people that have searched Google.
You can effectively write a post for nearly every question that appears. No more having days where you cannot think of a subject to write about.
Copy these lists and form a plan to write posts about the ones that have traffic and low competition.
This is such an easy method to find great content ideas. Give it a go and let me know how you get on in the comments below.
Google Related Searches
Another set of suggestions that are at the bottom of any search page on Google. I’m sure you have seen these, they are very useful too.
I ran a quick Google search for keyword tools and the following appears on the bottom of the page.
You can keep clicking on the suggestions and it will take you to new search results with a new set of related searches.
Once again, this is very useful if you are short of blog ideas – it may not give you the perfect suggestion straight away but it will give you ideas that you can go away and research further.
For other ideas on how to find great keywords you can check out the posts below:
Google Chrome Extensions
There are plenty of Chrome Extensions out there that can help you with your keyword research, SEO and many other blog related topics – if you haven’t considered installing one then you should.
My personal favorite for Keywords is Keywords Everywhere Chrome Extension.
You might have noticed the monthly search snippets in my images above – this is data from keywords everywhere.
You can check out the video below that tells you everything you need to know about this great extension.
Other great extensions you can check out are in the list below:
Mozbar – An all-in-one SEO toolbar
SEO Stack Keyword Tool – Great for finding Long Tail Keywords
SEO Quake – A free plugin that provides you with key SEO metrics
Google Keyword Planner
You have to sign-up for an account to be able to use the keyword planner.
Here’s a quick video to show you how to do it without setting up ad campaigns or giving any credit card info.
Once you are in the keyword planner tool you will see there are 2 search choices. The one we will concentrate on is the Find New Keywords search.
Find New Keywords
This is the option for standard keyword research. The keywords you are likely trying to find for your posts.
“It’s worth pointing out at this stage that it will help if you have Keywords Everywhere installed”
The reason for installing Keywords Everywhere is that it will show you the monthly search data.
The downside of the Google Keyword Planner is that unless you have run an Ad campaign it only shows you a range of monthly searches, but with Keywords Everywhere it will show you the actual averages performed.
To make this point please see the image below:
As you can see, having this big a range of searches isn’t helpful.
For this Keyword search example I will go back to Pop-Up Tents as I did earlier in the post.
In the image above you will notice that the search for pop-up tent generated 1,205 keyword ideas of varying monthly search volume and competition.
We need to focus on lower competition keywords to allow us the chance to rank our posts on Google – to do this we can add a filter.
There are many filters you can use, but the obvious one here is to look for low competition, so this is the filter I will use.
What you will see now is only the low competition keywords (436 ideas). Some of the search volume might appear low, but so is the competition.
Write 10 or 20 different posts or reviews and you have the potential of lots of traffic to your site.
You may also notice that there are related terms to try as well. Click on any of these and add to your search and more related items keyword ideas will appear.
You could literally find months of blog ideas in minutes.
The best way to explain Google Trends is in this video. It’s an amazing tool not only for trending topics, but also comparing topics or products as well as showing you related topics and queries.
I hope you found this post useful and now understand how some of the Google Tools can be used for your keyword research.
There is also Google Search Console, Google Analytics and Google Correlation that can also be used, but I wan’t to talk about Console and Analytics in a post of their own due to having to set-up with your website first.
If you are trying to find Keyword or Niche ideas prior to starting a blog, it may be worth thinking about Wealthy Affiliate as an option for all you Affiliate training and website set-up needs.
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You can check out my Wealthy Affiliate Review or you can dive straight in by clicking the link below.
If you have any comments or questions, please feel free to leave them below and I will respond as soon as I can.
All the best,