Writing a great post is one thing but getting it out there to as many people as possible is another. How are you going to promote your blog to a would-be target audience.
You need to spend a lot of time and effort to promote your blog, it’s not just a one-off kind of thing. The general rule is that you spend around 25% of the time writing great content for your reader, the rest of it is taken up with admin tasks and promotion.
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A Typical Blog Schedule
On any normal day writing a post you might do something like this:
- Write your draft content
- Add internal and external links (Good for SEO)
- SEO your headline and meta description
- Create images and Alt text
- Publish the post
- Email Subscribers about the post
- Share it across the Social Media sites of choice
- Schedule on social media with an app like Tailwind
Well, there are actually a lot of great places to promote your blog post ranging from social media sites all the way to blog sharing websites.
Best places to promote your Blog for Free
1. Search Engines
This is the bread and butter of traffic so to speak. Places like Google and Bing have high-quality traffic for your website because these readers are normally looking for something specific – therefor, if they land on your blog it’s because you have something that interests them.
If you want your content to be searchable on the search engines then the best way is to work on your SEO by having great keywords and content.
There are great SEO courses out there, but if you want a good overview of it all then check out this post on my Free SEO Tools to Rank #1
Pinterest is a search engine itself. You create pins and boards to promote your blog posts.
Get visual with your pins as this will attract clicks and ultimately some traffic to your blog.
You can use a free app like Canva to create your pins and then upload them to Pinterest.
3. An Email List
Without any doubt, one of the best places to promote your latest post is to your subscribers.
You can send out emails using free services like MailChimp (free for up to 2,000 subscribers).
If you’re not quite sure how to get subscribers for your blog, the easiest way is to create an opt-in form and offer a freebie related to your niche in return for their email address.
4. Google +
What’s to lose. Google likes you using there pages so there is the possibility this might help your ranking.
Also, there is google communities that are worth joining so you can share your posts that way.
5. Your Own Blog
It might sound silly but it’s true. Think about it this way, I have written this post, you are reading it because it is of interest to you. Within the post, I have linked some of my older posts because they offer more detail on some of the subjects outlined.
It doesn’t cost a thing and you can be putting other posts out at the same time.
Of course, it’s also worth having a latest and related posts in the sidebar of your blog as well.
Not really a huge traffic generator in itself because you can’t link your post, it’s still worth doing it because your web address can be in your bio and you may get a few interested visitors.
Got a YouTube channel? Whenever you post a new video, make sure to mention your latest blog posts. It’s a simple way to drive some traffic.
8. Your Blog Facebook Page
If you have a Facebook page that is dedicated to your blog then this is where to promote your posts. A good fan base and catchy headlines from you will help to drive some traffic to your site.
9. Facebook Groups for Bloggers
Join groups within your Niche. Comment within these groups and add value by helping others out. Theres nothing wrong with offering a snippet of help in a discussion then telling people to check out the rest on your post.
Just make sure that you are offering help and not just posting links all the time. That will be looked at as spammy and people won’t see you as an authority in your niche.
A lot of bloggers love Medium. It’s a powerful blogging platform with a target audience looking for excellent content.
To learn more, checkout this great article from Neil Patel.
11. Yahoo Answers
Most people are familiar with Yahoo Answers as it often comes up in searches when you type in a question. One way to use this to promote your blog is to do searches for questions related to your niche and then give great, useful answers and link back to a relevant blog post that has even more information.
I’ve spoken a little about quora in my post Increase Traffic to your Website for Free
For those that don’t know Quora, it’s basically a question and answer site. You may have a question you post with reference to SEO for instance. People will give you quality answers to your questions.
Likewise, you can offer answers to peoples questions.
Being helpful and giving good answers to questions will have people wanting to see more about what you have to offer and potentially start driving them to your website for more.
13. Blog Comments
I often comment on other blogs if I love their content or it is relevant to mine and I follow the blogger.
Don’t just add things like “great post” or “love it”. What you need to do is give great comments on the topic and where possible feedback on how you found it useful and maybe offer another way that you would do something.
For instance, if I was commenting on a post that was about finding keywords and the author said they used and loved Ubersuggest as a keyword tool then I would comment something like:
“Hi, wonderfully informative post. I have to say I also love Ubersuggest as a keyword tool” and so on.
I would then say something like “I also use a keyword tool called Jaaxy, it’s one of the best keyword tools I have used. Easy to use and you can see your competition at a glance with lots of other long tail keyword suggestions”
You get the picture I hope. Add value to comments and discussions.
If you want to promote your blog posts on Twitter, make sure to promote the same post a few times as the life of a tweet is extremely short indeed. Change up the wording and hashtags to attract new readers.
Flipboard is an online article site. You can create magazines out of interesting things people want to read.
To get started with Flipboard, you can create an account for free and choose the topics that interest you. Add related articles plus your own blog posts.
It can also be a great place to find ideas for your future posts.
There are so many places that you can promote your blog for free. These are just 15 examples and my personal choice.
Without a doubt, when your just getting up and running, the best places to promote your blog is Pinterest and Google.
Concentrate on these, write great quality content and then start to expand into other areas to promote.
Do you have somewhere you like to promote your blog?
Leave a comment below and let me know.
All the best,