Of course, there are lots of (Free) Keyword Ranking Tools out there and a lot of them are great.
However, the best research we can do is for Long Tail Keywords.
Long Tail Keywords are a very specific phrase that targets a very specific audience. If someone is typing a 3, 4 or even 5-word search in Google it generally means they are looking for something very specific and are potentially at the point of purchase.
Why do these work? Well if you try looking for keywords that are only one or two you will find there is huge competition for these search terms.
In order to rank on the search engines, you need low competition to allow you the chance of ranking on page 1. This is where long tail keywords come in!
What Keyword Tool Are We Talking About
Well, actually in this post I’m going to show you two keyword tools – but not in isolation of each other!
These tools will combine to give you the most amazing keyword combinations with truly amazingly low competition and decent monthly searches.
A perfect combination that will give you the chance to create endless blog posts with great keywords to boost your traffic.
The tools I am going to use today are Keywords Everywhere and Answer the Public.
You can check my post on Website Keyword Finders – Best Free Method which shows you how to use Keywords Everywhere. However, for this method you don’t actually need to understand how to use Keywords Everywhere itself – it just adds the data to Answer the Public so you can see the best keywords.
With Answer the Public it is just a case of going to the website HERE and starting the searches.
Installing Keywords Everywhere
Before we can start searching for our great keywords we need to install the Keywords Everywhere Chrome Extension.
In your Google search bar type in ‘Keywords Everywhere Google’
It will be the first search result. Click on it and the following screen will appear:
Hit the Add to Chrome button and the Tool will install.
Adding the API Key
Now there is just one more thing to do to finalize the installation and that is to add your email so they can send you an API Key that will be used in order to use the tool.
When you open your email click the link to access your API Key and follow the on-screen instructions.
Copy the API Key, click on the Keywords Everywhere icon at the top of your browser and then click Update Settings in the pop up. The following screen will appear:
Add the API Key and hit Validate. The screen will then pop up that validation has been successful.
Your Low Competition Settings
Now there is one other thing I like to do within the settings to make things easier when checking our searches later on and that is to ensure the low competition keywords are highlighted. It makes it so much easier as you can basically ignore everything that isn’t highlighted which save a lot of time and effort. Plus you won’t miss all the good stuff!!
The scale for competition runs from 0 to 1 with 1 being the highest competition.
I typically set my competition for less than 0.2 as this is where you are going to capture low competition keywords.
So a typical search on Google would look something like this (I google searched Keyword Tools):
As you can see, the lower competition related keywords are highlighted in green.
Explaining Answer the Public
To access Answer the Public just type it into Google – It will be the top-ranked on the page. Just open it from there.
Once the site is open you will be on the home page. Here you can add your keyword – In this case, I have added SEO as my search term.
Just click on get questions and the following screen will appear (be aware, there is loads of data on the screen)
You can view as a visualization, or, if you click the data tab (not shown) at the top left corner of the visualization screen you can change the view to this – keep this in mind for later as the data view is what we will be looking at when used with Keywords Everywhere.
As you can see from the image above, there is a list of options (only showing ‘B’ at the moment) that give you some long tail keywords but really mean nothing in its current state.
Both Keyword Tools as One
As you can see above, both tools are very good in their own right, but as they stand individually there would still be a lot of work and checking to do to actually find the right keywords to use.
However, with Keywords Everywhere Chrome Extension installed, I am going to show you the power of both tools working together and just how easy it is to find great keywords with low competition.
Just remember, a lot of information will be on view, this is why the highlighting of the low competition keywords is so important.
Let’s See It In Action
With both keyword tools installed, I’m going to do the same search keyword in Answer the Public as I used earlier and that is SEO:
As you can see now, rather than just seeing a list of terms we now have the search volume and competition highlighted.
SEO vs SEM (Search Engine Marketing – effectively paid ads). Good search volume low competition – worth doing a post for sure.
SEO vs PPC (Pay per Click) another post that can be considered.
There is a section that shows search terms that are questions:
Once again we have search terms with good traffic and the competition is low – and its right there in front of you with little additional work.
There is also a section that shows all the results alphabetically so its easy to work through each section:
It really is just a case of working through the list and finding the right keywords with traffic and low competition.
As the image above shows, a lot of people search meta tags and descriptions each month, but the competition isn’t high.
This again is a post all its own to teach someone what they are, why they are used and how important they are.
Remember, the only search term I used was ‘SEO’ and there are a lot of ideas generated.
Let’s Briefly Try One More
I typed ‘Keyword’ in the search. From this search term, I created my ‘Are Keywords Important to SEO‘ post that has had a lot of good feedback.
Every header within the post was taken from questions in the Answer the Public search. You should check it out.
You can also find things like this:
It’s all there you just need to sift through it all.
What Other Features Are There
So there is another really cool feature that you can use to generate a great list and that is the ability to export to a CSV file.
But it’s not just a case of exporting, there is a neat little trick that can be used too.
Answer the Public has a button to export to CSV – but the only issue with this is that it doesn’t download the traffic and competition data that Keywords Everywhere shows you:
You effectively download a list like this that doesn’t really mean anything to you.
However, Keywords Everywhere has a cool function that allows you to either download all the search terms or pick specific terms that you like and download only your favourites. Here’s what I mean:
Whatever page, whatever website you are looking at, Keywords Everywhere will always have Export CSV and Add All Keywords buttons in the bottom right-hand corner of your browser.
This has two functions
1. You have the ability to add all keywords from the page you are looking at and then export to CSV.
This is OK and useful but you will download every keyword on the page so it ends up being a big file and you will still have to scroll through everything again.
2. The really neat trick is the ability to highlight everything you like and download it when you are ready.
What you will notice on each of the search answers we have been looking at, there is a little star next to the text:
You might notice that the stars are greyed out when you first see the search terms that came up.
All you have to do is click on the star any time you have found a keyword string you like and it will highlight the star in gold:
Simply carry on running through your searches and highlighting the ones you like.
When you have completed this you should then click on the Export CSV button at the bottom right of your screen. This will then only export the keywords you chose.
Once the Export button has been clicked you then need to click on the Keywords Everywhere Chrome Extension button in the top right corner of your browser and the following will appear:
Then click on My Favorite Keywords and you will see the following screen with all the keywords you highlighted to download.
You can now download the list in Excel, CSV, PDF or print it. Personally, I like the PDF format, it’s nice and easy to read:
And there you have it. Two keywords tools used together to give you great results and create lists that will give you good search volume and low competition with the bonus of giving you post ideas for months to come.
You could plan out your posts for the next 12 months and take those task away so you can concentrate on other important things.
The only point of note with reference is that Answer the Public is free for 5 searches per day. This should be plenty for what you need and lots of ideas will come from 5 searches.
If you want more then you will have to pay $99 per month. Personally, I don’t see that as something I would need as I can get all I require from the free search.
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I hope this post was of some value to you and if you have any thoughts on the topic, or have any other tools you use to find your keywords then please add a comment below. I will always make sure I reply to all comments.