Quick Table of Contents
Beginners Guide to On Page SEO
SEO, in general, can be very complicated, especially if you’re new to this. This is why I have created this On Page SEO for Beginners guide to try and help you make those first steps to try and get your Website and Posts ranked on the search engines.
What is SEO
If you didn’t know already, SEO stands for Search Engine Optimization.
This is effectively what it says, you are Optimizing your Website and Posts to help them rank better on the search engines like Google, Yahoo & Bing.
The very basics of SEO can be broken down into 3 categories (this is a basic overview)
- On Page SEO – Optimizing your web page/posts for the Keyword you would like to rank for on the search engines.
- Off Page SEO – Link Building and Social Media
- Site SEO – Optimizing your site as a whole. Page loading speed, compressing images etc.
But for today we will concentrate completely with On Page SEO.
Keyword Placement Within Your Post
There was quite a lot of debate around this subject and where you should put keywords within your posts. I wouldn’t go as far as to say what is right or wrong, but I give you this advice, and you should adhere to it:
Don’t cram keywords into your post for the sake of it – It’s really spammy and Google does not like it.
Write your posts naturally – this is key. Google is looking at content that is helpful. Always write a post with the intention of helping out your audience. That’s why they landed on your site.
By writing naturally the chances are that your post would make more sense, rather than trying to fit your keywords in at every opportunity.
Where to Place your Keywords
This is my preference and will be a good starting point for you.
- The Keyword should be in your title
- In your Meta Description
- Within the text of your Post
- H2 Tag
- Optimize your Images
- Use Interlinks
- Near the Top and Bottom of your post
- Like I said above – write naturally and don’t try to cram the keywords in.
Let’s Break this Down:
The Keyword should be in your Title
Well, I am trying to rank for On Page SEO for Beginners. Funny thing, that’s my title.
Now, of course, I didn’t just come up with a title and think ‘I’m doing that because it sounds cool’
There is a bit of keyword research required to come up with these titles as you can see in my post Are Keywords Important to SEO
There is no point in going for keywords that have loads and loads of competition because honestly, you will struggle to rank highly by doing that.
Want to know how to find great keywords, then you need to learn how to find keywords easily
For example, this post is titled On page SEO for Beginners. Here’s the data on the Keywords:
Now the traffic might be low here and I don’t mind at all. The reason for this is that I know I don’t have much competition and the chances of ranking on page 1 are great.
It’s also worth noting that I could also rank for other search terms such as, ‘what is on page SEO for’ or ‘on page SEO techniques’.
Just because I have one phrase, doesn’t mean I might not rank for similar search terms.
Keywords within the Meta Description
The Meta Description is a snippet of characters that show up in the search engines which summarizes the post content.
For best results they should be no longer than 160 characters and should have relevant keywords within the text.
Here is an example;
This is one of my posts that rank page 1 on Google. As you can see in my Meta Description I’m trying to explain to the reader that if they want more traffic, want to rank on Google and find a Niche they can try my method.
It might not be the greatest meta description but it’s to the point, it contains keywords and it’s offering the reader an option to try out a very good method.
Keywords Within the Text of the Post
As I said earlier, there isn’t a big requirement to try and cram the keywords in, quite the opposite. Write naturally, as I have been doing in this post.
It should all make sense, if there is a place for a keyword then great, if not don’t force it.
Here is a possible guideline for you in the use of the keywords within the text:
If your keyword is a single word or two, then I don’t think it matters putting it in quite a lot.
The reason for this is that it fits naturally anyway – although I would say you are probably unlikely to rank for any 1 or 2 keyword phrases anyway due to the huge amount of competition you would come across.
If it’s 3 or 4 words then probably just once or twice in the page. You can put in variations if you like but again, a 4-word key phrase might be difficult to keep making sense within your content.
Some people might also say that putting in the keywords every 300 words or so is acceptable too – that’s completely up to you.
Anything more than 5 words – putting it in the title and as part of the permalink (URL) is as much as you need to do. If someones searching your key phrase at 5 words or more I think you will be page 1 anyway.
When Google crawls your website it looks for a number of things. The Tag is effectively a header that tells the search engines, and your visitors what your content is about.
When the search engines crawl your site, they first check the H1 tag which is your title. They then crawl H2 tags, then H3 tags and then finally paragraphs.
So it’s important that the H2 tag is related to your keywords as this is crawled after the title. Make sense?
So within this post, I have used one H2 Tag, right at the top of the post.
It isn’t identical to the post title but it’s very close again this adds a bit of variation to the keywords.
Optimize Your Images
If you are downloading or saving an image, then ensure you save it with a name relevant to your keywords.
For example, the image above was saved as a Beginners Guide to On Page SEO. It wasn’t saved as Capture6 which was the default for the way I saved it.
I hope this makes sense – having an image saved with a non-relevant title not going to help SEO – Images get crawled by the search engines too.
When you upload the image to WordPress, or whatever you are using for your posts, you can also add Alt Text to the image – this is also for SEO purposes.
To be honest, I just used the same as the title for the Alt text. You should try and make sure your Keywords are within the image text.
You can also add a caption so that your image has a visual title explaining what the image is about. Not something I do when writing a post like this because I am already explaining the image within the text.
Why use interlinks on your posts and what are they anyway.
An interlink is basically a link to another post within your site that may be related to this one.
For example, earlier in the post I linked a few of my posts related to this article. They were:
So why are they important?
Number 1 – they will hopefully keep the visitor on my site longer and I hope to offer greater value to that visitor. If I can do that then it increases my chances of that visitor using one of my Affiliate Links to either make a purchase or sign up for something.
Number 2 – It tells the search engines which pages on your site are important, so in turn those pages can get better rankings for their own keywords.
Thanks for Reading
I hope this On Page SEO for Beginners Guide was of use to you and it gave you a better understanding of the subject (see what I did there?)
If you want to learn more about any form of SEO or are thinking about setting up your own Online Business why not take a look at my post on how easy it is to set up your own business for Free
Alternatively, you can check out the world class training at Wealthy Affiliate right here:
If you have any questions or would like to leave a comment, they would be most welcome and I will respond to every one that I receive.
all the best,