If you want your blog posts to get ranked high on the Search Engines then it’s paramount that you are optimizing your SEO in the right way.
In this SEO for Beginners post I’m going to share with you the steps you can take to ensure your posts are Search Engine Optimized.
*Please be aware that this post contains affiliate links to products I recommend. If you purchase something from this page, I may receive a small percentage of the sale at no extra cost to you.
Quick Table of Contents
- SEO for Beginners
- 1. Install an SEO Plugin
- 2. Choose Keywords Wisely
- 3. Use the Keywords in your Content
- #1 Your Post Title
- #2 Your Meta Description
- #3 Within your Post
- 4. Use H2 Headers
- 5. Give Images a Title & ALT Text
- 6. Interlink your Site Content
- There are some very good reasons behind doing this:
- Other Good Reasons
- 7. Check those Permalinks for SEO
- Want to learn more?
SEO for Beginners
A search engine optimized (SEO) blog post means that there is greater potential to drive traffic to your blog post and website. If you are planning to make money with your blog that obviously means that the greater the traffic the greater the chance of a better income for you.
Follow the SEO tips outlined in this post and you will have a far greater chance of optimizing your page to rank highly within the Search Engines. It just takes a little thought and consideration in how you do it.
1. Install an SEO Plugin
There is nothing to stop you writing your post without an SEO plugin installed, however it wouldn’t be advisable at all. The SEO plugin will ensure that not just your post but your whole website will be search engine optimized.
My personal choice of plugin is Yoast SEO. It does everything I need to let me know how well my post is for optimization as I write it.
Feel free to read my post including Yoast SEO here
2. Choose Keywords Wisely
Before you start writing your blog post you need to determine what your keywords are going to be. This is very important as these are the words that are going to determine how well you do it. in the search engines – they are basically the words that people are searching for.
I have 2 posts that show you can find low competition keywords to help you get ranked well on the search engines.
Keywords Everywhere – a Free Chrome Extension that is very useful.
Trigger Words – how to find low competition keywords and Niches
Also, check out my review of Jaaxy which is an awesome tool for finding keywords and understanding the competition.
3. Use the Keywords in your Content
Once you have found your great keywords, it’s time to get them into your content.
It’s also important to note that although you want to incorporate the keywords into your posts it needs to look natural. Don’t just throw them in to the point that it doesn’t make any sense – that will just turn people off to your post.
#1 Your Post Title
If you can get Keywords in your post title then do it. You need to make sure it makes sense as well – you can’t have something like ‘SEO Blog Beginner’. You want it to be as I have it above ‘SEO For Beginners’
You can see an image of the Yoast plugin below showing how well your Title and Meta description are set up for good SEO.
#2 Your Meta Description
The Meta Description is a short description of your post and you should try to include your keywords within it. Remember, it also needs to make sense.
Try to keep the description at around 150 characters as this is an excellent length for SEO. If your using the Yoast plugin it will let you know if you have done too much (the bar will turn amber).
Here’s an example of your title and meta description within the Yoast plugin. As you can see, the bars are green and SEO friendly.
#3 Within your Post
Try to use keywords within your post. Don’t go completely mad with it and remember, you want what you are talking about to make sense.
My advice is to write naturally and don’t try to force the keywords in. You can, and should proofread your article later and if you don’t feel you have enough keywords, just look to where they might fit and still make sense within the context of what you have written.
As a rule of thumb, I try to use my keyword phrase within the first paragraph or two. Then try to add within each of the sections of the blog if it makes sense to do it, then again within the final two paragraphs if you can.
If your using the Yoast plugin then it will guide you as you write content as to whether you have used the keywords enough.
The image below is from the Yoast plugin showing how the key phrase is performing within your content.
4. Use H2 Headers
Basically headers tell the Search Engines and the reader, what your content is about. That is why it is important to think about these when you put your post together.
For one, Google likes H2 Header Tags – why? Because when the search engine crawlers find your H1 Tag, which is your post title, they will then move onto the H2 tags and then H3 and so on.
As the H2 Tags are crawled first after the title it’s worth trying to put a keyword in a couple of them if you can. But again, if it doesn’t make sense then don’t force it.
This is how the tags look within the WordPress editor.
You might also see them like this in an editor for a great service I’m going to tell you about later – so keep reading.
5. Give Images a Title & ALT Text
When you use images in your posts, and you definitely should, you need to make sure you name the image before you upload it to WordPress.
You should give your image a descriptive name and when you upload it give it a title and ALT text in WordPress. The reason for this is that when the search engine is crawling your site (as above), it won’t know what your images are.
Once again, think SEO. Name your images with this in mind using your keywords if you can. You can put a bit more in the ALT text if you wish to be a bit more descriptive.
What is Interlinking?
This is a method of linking other posts within your site within the content you are writing. You may have noticed I did that in the Keywords section earlier in the post.
There are some very good reasons behind doing this:
1. Interlinking is very good for SEO.
2. You have control of the content. If you want to promote one of your older posts then what better way than linking it in with your current post.
3. It can help explain things within your post. For instance, in section 2 when I talk about Choosing Keywords, I linked a couple of my posts that talk about how I find keywords and the methods I use. I also linked a post to a review for Jaaxy which is a very good tool I use.
Other Good Reasons
The other point I would make is that the search engines really like the internal links. On the other hand, if you are promoting Affiliate Links within your post use them sparingly. I say this for two reasons:
1. Too many comes across as spammy and Google does not like that at all.
2. Your primary aim within your post is to offer help and support. If someone has searched and landed on your page it’s because they want to learn about, in this case SEO. They don’t want offers thrown at them throughout the post – chances are they will leave.
A permalink is a permanent link to your blog or post.
Before you even think about publishing your post you need to ensure your permalink is optimized as well. You want the permalink to be as simple as possible and not be too long. Try to include the keywords if you can as well.
Don’t ever change the permalink after you have published your post. If you do it. and then someone visits your site on the old link then they would be sent to a 404 error page and just like that, you lost a visitor and a potential customer.
Want to learn more?
Check out Wealthy Affiliate for all your online blogging and making money needs. You can find my review in the interlink I just created in this paragraph (see if you can spot it).
Seriously, it’s worth a look, I learnt everything I know at Wealthy Affiliate, the training is first-rate and the community is excellent. Below is my Affiliate Link where you can try Wealthy Affiliate completely free with no credit card required.
You can even do it. the first part of the training where you get to even set up your own website (for FREE). There are no strings attached, no gimmicks, just me offering you a chance to check out a phenomenal training platform.
As always, if you would like to leave a comment below then please do. Any ideas or experience that can be discussed in this post will be helpful to all.